Introducing Laythio: We Tell Stories that Dare to Break Through
At some point, every organization builds their story in an echo chamber. Many never leave because it’s comfortable. It’s validating. It’s repeatable.
How do they get stuck here? When building upon an idea, the story isn’t top of mind.
A tech company may be marketing its sophisticated platform to a prospect; a nonprofit may be pitching its mission to a grantmaker; or a school district could be proving its compliance to state monitors. At the end of the day, they all must demonstrate functionality. Or there’s no path forward.
Functionality alone isn’t enough to stand out, though. A bold, original story draws and cultivates an audience. We founded Laythio because we’re seeing fewer and fewer of these stories breaking through in grant applications, proposals, and brand messaging.
John and I began our careers in journalism, where we learned to get to the point. Since then, we’ve accumulated over 20 collective years managing multi-million dollar grant programs and driving communications strategies for the federal government, nonprofits, startups, public companies, and small businesses. We saw many organizations couldn't get their simplest messages across.
The data in one survey says as much: When asked for their manager’s biggest area of improvement, nearly one in four direct reports list “having a clear vision and strategy for the team.” Executives aren’t in lockstep either: In another MIT Sloan Management Review survey of 124 companies, only six of those firms' executive teams had 80% or greater alignment on top priorities.
As organizations evolve, their people have neither the time nor cross-functional awareness to connect the dots. Instead, they patch together concepts from isolated conversations, meetings, emails, presentations, or perceptions. No one tells the same story.
As a result, institutions are blending into the background. They’re passed over for funding and spurned by prospects. Many don’t even notice the root of the problem.
At Laythio, our goal is to create and refine narratives that turn heads. These are the authentic, responsive stories that secure grants, earn new business, and help brands rise above the noise.
We want to break clients out of their echo chamber. If you choose to work with Laythio (and we hope you do!), we will promote a dynamic where we challenge each other from the get-go. We’re here to be open-minded stewards of your story—positioning you as innovative and impactful, while still channeling your core values at every turn.
For scaling organizations, we will demonstrate a profound understanding of your audience, making competitors’ stories seem tedious by comparison. For established entities, we can bring a vital, fresh perspective to your messaging, keeping you at the vanguard of progress while preserving your keys to success.
We’re excited to start more conversations—listening to what drives you and what worries you. We’re grateful to everyone who shares their story with us, and allows us to share ours.
Together, we’ll uncover the thread that ties it all together.
Ready to connect? We tailor our expert grant, proposal, communications, and brand marketing solutions to your unique needs. Schedule an intro consultation below.
