How Laythio integrates cross-functional messaging to create adaptable, evolving narratives
When grants, proposals, and brands don’t inform each other, organizations miss out on valuable ideas. These are the arenas where narratives evolve to meet the market.
They may have different goals: Brands vie to stand out in an attention economy that has never been more crowded. Grants and proposals must convince someone (usually multiple people) to take a measurable risk by awarding or spending money.
But only an airtight, relatable story will win hearts and open wallets. So when messaging works, why don’t organizations integrate it?
Grant writing, proposal development, and brand marketing are their own jobs. The people in those jobs don’t have time to lend a hand to other functions for which they aren’t accountable. They certainly won’t have bandwidth to build and maintain an intuitive information-sharing process that engages and unites teams.
Laythio can bridge the divide. We specialize in each of our capabilities on their own, and we carefully preserve each component of the narratives we help you create.
Here’s how that works: After completing a grant, proposal, or branding campaign, we deconstruct the story and generalize its content. Then, we curate the content by use case, enabling our clients to efficiently plug-and-play within different arenas.
From here, the client has a few options:
They can repurpose their content independently with our use-case guidance.
We can advise them on how to strategically redeploy their content.
We can start a new project, recommending strategy and tailoring the content for our client’s target audience.
We understand organizations have different needs depending on the sector they serve and their stage of growth. We designed our model to scale with a variety of client profiles—ranging from small nonprofits and K-12 school districts to rapid-growth startups and large, established companies.
Our customers may apply for a grant, and realize they need support building brand infrastructure from scratch. Others may have an authoritative brand voice but need to configure it for a very specific type of proposal.
Even if you want to leverage just one of our capabilities, we’ll provide attentive, refined service that shows a close understanding of your industry and market. We will feel like an extension of your team, setting you up for success regardless of where your journey takes you.
At Laythio, we don't set you up to secure just one grant, contract, or lead. We lay a foundation upon which you can construct a core, synthesized narrative—one you can adapt (and monetize) time and time again.
Ready to connect? We tailor our expert grant, proposal, communications, and brand marketing solutions to your unique needs. Schedule an intro consultation below.
